Victory Kay Tickets  ·  Season Ticket Holder Resale Guide  ·  2024 MLB Season

Chapter 01

The Season By The Numbers

The 2024 MLB season was a landmark year. Total attendance reached 71.3 million — the highest in seven years — marking the second consecutive year of growth, a feat the league hadn't accomplished in over a decade. New pace-of-play rules introduced in 2022 have transformed the game: average game time dropped to 2 hours and 36 minutes, the fastest in 40 years, and stolen bases surged to their highest total in over 100 years.

The secondary resale market reflected this momentum. With average face value tickets at $38, high-demand matchups — rivalry games, playoff-contending teams, and marquee Friday/Saturday night games — commanded prices two to four times face value on the resale market. For season ticket holders, that gap represents significant untapped revenue sitting in their hands every single game they miss.

Chapter 02

What Your Seat Was Actually Worth

MLB season ticket holders receive between 81 home games per season. The average holder misses 15–25 of those — roughly 20–30% of the home schedule. At median resale prices ranging from $44 (budget markets) to $177 (Dodger Stadium) and $105 (Yankees), even missing a handful of games represents hundreds or thousands of dollars in recoverable revenue per seat.

Premium matchups — Opening Day, rivalry series, weekend games against contenders — routinely traded at 200–400% above face value on StubHub and SeatGeek. For holders who weren't attending and had no resale partner, that money simply disappeared.

Chapter 03

The MLB Resale Opportunity

MLB is the only major professional sport with 81 home games per season — making it by far the greatest resale opportunity in all of sports. The 2024 Dodgers averaged $4.3 million in gate revenue per home game. The Yankees averaged $4.1 million. Even mid-market teams in competitive seasons saw resale prices surge well above face value for marquee matchups.

The sheer volume of games means that most season ticket holders — no matter how committed — will miss 15 to 25 games per season. That's 15 to 25 seats that can be converted into real revenue rather than empty seats. With average resale premiums running 2–4x face value on high-demand games, a two-seat holder missing just 15 games at average market rates represents over $1,000 in recoverable revenue per season at minimum — and significantly more for premium-market teams.

Chapter 04

Why 2025 Is Shaping Up as the Best MLB Resale Season Yet

The trends driving MLB's resale market are accelerating into 2025. League attendance has grown 11% since 2022 with back-to-back yearly gains — a sign that momentum is real and sustained, not a one-year anomaly. Baseball's total ticket market is projected to grow at a compounding annual rate through 2029, reaching an estimated $4.09 billion in global revenue.

Several key factors are set to supercharge 2025 demand: the Dodgers defending their World Series title with a roster that includes three MVPs, the Yankees and Mets both loaded after major offseason moves, and the continued growth of a younger MLB fanbase — ticket buyers aged 18–35 have increased 8.5% over the last five years. More fans, higher demand, and a proven pattern of resale premiums on big games means 2025 season ticket holders are sitting on more untapped value than ever.

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